Here’s how to get your database prepared for 2021.
Top agents in the industry are converting their databases at a rate of 16% or more, meaning that for every 100 people they have in their databases, they’ll get about 16 transactions. Those people have a very systematic and consistent program for communicating with their databases throughout the year. Here’s how to get your database prepped for the new year:
Everyone in your database needs five key pieces of information: their name, physical address, email address, phone number, and social media accounts. Knowing who their family is, what their hobbies are, and what their preferred methods of communication are will also help you to create a systematic plan for each of your clients.
“Your 36 touches can be a mix of anything you like.”
“The Millionaire Real Estate Agent” by Gary Keller tells us that we need at least 36 touches for every client in our database. Those touches can be a mix of anything you like: calls, texts, emails, mailers, social media posts, pop-bys, client events, etc. Make them specific to your brand and business.
We can help you develop a plan based on the 36-touch system so that you can systematically and consistently communicate with your clients. If you need help creating or implementing your system, reach out to me to schedule a consultation. In the meantime, have a safe and happy New Year!
